Users of Fitbit smartwatches in Europe are set to face significant changes as support for third-party applications will be discontinued starting this summer.

Google's subsidiary, Fitbit, has made an announcement on its support pages indicating a substantial shift in its services.

Beginning in June 2024, the installation of third-party apps and watch faces on Fitbit devices will no longer be possible.

This decision is a direct result of new regulatory mandates within the European Economic Area (EEA).

The loss of third-party app support marks a notable transformation in how users will interact with their Fitbit smartwatches, fundamentally altering the user experience.

Fitbit's choice to remove these capabilities indicates a significant pivot in strategy, influenced by external regulatory pressures.

The modification in Fitbit's policy underscores the complex relationship between technology companies and regulatory frameworks, with consumer experience often caught in the middle.